Opinion: developments in the commercialisation of seaweed extract biostimulants

The market for seaweed extract biostimulants is experiencing rapid growth, driven by increasing awareness of their benefits and the need for sustainable agricultural practices. This opinion article reviews recent developments in the commercialization of seaweed extract biostimulants, including data on market value and geographical spread, and highlighting the emergence of new species in use. The author advances that recent market trends indicate the start of a gradual transition from wild-harvested to cultivated seaweed sources for biostimulants, while the current proliferation of products is setting the stage for future consolidation of the sector. Challenges to improve market uptake and strategies for companies looking to achieve primacy in the market are discussed.