<p>This study aimed to examine the Social Generativity Scale (SGS), a measure designed to capture the crucial social aspect of generativity. Using a large sample from the Serbian cultural context, we explored the scale’s structure, its ability to function consistently across different gender and age groups (measurement invariance), and its relationships with other relevant constructs. The sample consisted of 2306 citizens of the Republic of Serbia. Of these, 67.5% were female, 30.2% were male, and the remaining 2.3% identified as other genders. Participants’ ages ranged from 18 to 79 (M = 28.1, SD = 12.4). The results demonstrate that SGS is a valid and reliable brief measure of social generativity. While it can be used across different age groups, it does not allow for comparing mean scores between them. Moreover, the scale demonstrated full measurement invariance across gender groups, allowing for mean comparisons between genders. This study contributes to the growing body of research on generativity motivations and processes by examining a rich network of correlates of social generativity. This sheds light on the relationships between social generativity and variables from sociodemographic, time orientation, personality, and prosocial behavior domains. It connects this construct with a future-oriented mindset, positive well-being, and specific personality traits. Understanding these relationships can inform interventions aimed at promoting social responsibility and fostering a sense of purpose across individuals and communities. By demonstrating the SGS’s effectiveness in measuring social generativity, this research can contribute to future studies that identify the factors motivating individuals to actively participate in improving their communities.</p>