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<p>In April 2022, Weibo became the first platform to implement an IP location disclosure policy aimed at reducing harmful speech, such as region-based slurs, by associating users with their geographic location. Under this policy, users' provincial and regional information is displayed on their profiles and alongside their posts, creating a categorization effect based on geographic origin. Drawing on social identity theory, which suggests that even arbitrary group distinctions can influence attitudes and behaviors towards in-group and out-group members, this study investigates how the IP location disclosure policy affects the popularity and emotional tone of discussions in regional forums. It also explores the underlying mechanisms driving these effects. The findings reveal that while the policy significantly increased the popularity of regional discussion topics, it also led to a decline in the emotional tone of these discussions. Notably, posts with different emotional valences (e.g., angry, sad, good, or happy) exhibited distinct patterns in terms of engagement and popularity. Mechanistic analysis further shows that factors such as the perceived authenticity of the content, the size of the city, and the emotional tone itself all play crucial roles in determining the popularity of regional topics.</p>

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Tagged by region: how IP labels affect people in social media

  • 期刊论文

  • 发表日期：

    2025年9月10日

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  • Yongqi Li,
  • Hanbing Xue,
  • Qianzhou Du

摘要

In April 2022, Weibo became the first platform to implement an IP location disclosure policy aimed at reducing harmful speech, such as region-based slurs, by associating users with their geographic location. Under this policy, users' provincial and regional information is displayed on their profiles and alongside their posts, creating a categorization effect based on geographic origin. Drawing on social identity theory, which suggests that even arbitrary group distinctions can influence attitudes and behaviors towards in-group and out-group members, this study investigates how the IP location disclosure policy affects the popularity and emotional tone of discussions in regional forums. It also explores the underlying mechanisms driving these effects. The findings reveal that while the policy significantly increased the popularity of regional discussion topics, it also led to a decline in the emotional tone of these discussions. Notably, posts with different emotional valences (e.g., angry, sad, good, or happy) exhibited distinct patterns in terms of engagement and popularity. Mechanistic analysis further shows that factors such as the perceived authenticity of the content, the size of the city, and the emotional tone itself all play crucial roles in determining the popularity of regional topics.