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<p>Generative Artificial Intelligence (GenAI) is reshaping organisational creativity by emulating cognitive processes traditionally associated with human innovation. This study revisits foundational creativity theories to develop a framework for integrating GenAI into creative workflows. Drawing on structural parallels between GenAI architectures and human cognition - such as heuristic search, divergent thinking, and iterative refinement - the paper repositions GenAI as a cognitive collaborator rather than merely a productivity tool. A role-based integration model aligns GenAI capabilities with key creative functions: idea generation, synthesis, strategic framing, and facilitation. The framework also addresses emerging tensions captured in the <i>Creativity Paradox</i>, whereby GenAI may weaken intrinsic motivation, conceptual risk-taking, and evaluative depth. The study contributes by reinterpreting process-oriented creativity theories through structural parallels with GenAI, proposing a role-based framework for organisational use, and extending paradox theory to conceptualise the <i>Creativity Paradox</i> in this context. Together, these insights provide theoretical clarity and practical guidance for responsible GenAI integration.</p>

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Beyond the Creativity Paradox: A Theory-informed Framework for Role-based Integration of Generative AI in Organisational Creativity

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年4月25日

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  • Youngseok Thomas Choi,
  • Chang Won Park,
  • Ceyda Paydas Turan,
  • Habin Lee

摘要

Generative Artificial Intelligence (GenAI) is reshaping organisational creativity by emulating cognitive processes traditionally associated with human innovation. This study revisits foundational creativity theories to develop a framework for integrating GenAI into creative workflows. Drawing on structural parallels between GenAI architectures and human cognition - such as heuristic search, divergent thinking, and iterative refinement - the paper repositions GenAI as a cognitive collaborator rather than merely a productivity tool. A role-based integration model aligns GenAI capabilities with key creative functions: idea generation, synthesis, strategic framing, and facilitation. The framework also addresses emerging tensions captured in the Creativity Paradox, whereby GenAI may weaken intrinsic motivation, conceptual risk-taking, and evaluative depth. The study contributes by reinterpreting process-oriented creativity theories through structural parallels with GenAI, proposing a role-based framework for organisational use, and extending paradox theory to conceptualise the Creativity Paradox in this context. Together, these insights provide theoretical clarity and practical guidance for responsible GenAI integration.