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<p>Generative AI is revolutionizing creative practices, especially in art co-creation. This study draws on task-type literature and semiotic art theory to explore how its capabilities reshape the aesthetic and commercial value of art. We develop a conceptual framework that identifies three dimensions of generative AI’s affordances: functional, creative, and content affordances. Empirically, we analyze a dataset of 1,000 AI-generated artworks from a text-to-image platform through semantic, linguistic, and large multimodal model-based visual methods. Partial Least Squares Structural Equation Modeling is employed to examine how these affordances drive value creation through content exploration and visual style arrangement. By uncovering the human-AI co-creation process, this study advances a clearer understanding of generative AI’s role in artistic production and its broader implications for creativity, valuation, and collaboration in digital art.</p>

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Exploring Value Creation in Human-AI Collaborative Art: An Affordance Perspective

  • 期刊论文

  • 发表日期：

    2026年3月23日

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  • Qi Zhang

摘要

Generative AI is revolutionizing creative practices, especially in art co-creation. This study draws on task-type literature and semiotic art theory to explore how its capabilities reshape the aesthetic and commercial value of art. We develop a conceptual framework that identifies three dimensions of generative AI’s affordances: functional, creative, and content affordances. Empirically, we analyze a dataset of 1,000 AI-generated artworks from a text-to-image platform through semantic, linguistic, and large multimodal model-based visual methods. Partial Least Squares Structural Equation Modeling is employed to examine how these affordances drive value creation through content exploration and visual style arrangement. By uncovering the human-AI co-creation process, this study advances a clearer understanding of generative AI’s role in artistic production and its broader implications for creativity, valuation, and collaboration in digital art.