<p>With women's empowerment driving socioeconomic development at large, we focus on the women microentrepreneurs running small businesses, marginalized both by gender and socioeconomic status, and examine how mobile payments aid these women in achieving their entrepreneurial goals, thereby impacting their empowerment. To explore this, we conducted interviews with women microentrepreneurs from the rural Indian district of Satara. We analyze the interviews using a framework based on the women’s economic empowerment framework and the affordances theory for effective goal-oriented use of the technology. The interpretive analysis of the data reveals how the resource (mobile payments) interacts with and reshapes the women’s agencies, beyond endowments, into tactical skills, like deception and negotiation, that help them overpower societal oppression, aiding in microentrepreneurial achievements. Besides the theoretical contributions for domains of ICT for development and mobile payments for women microentrepreneurs, the study holds implications for governments and NGOs concerning digital inclusion and gender issues.</p>

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Investigation of Mobile Payments aiding Women Microentrepreneurs: Evidence from Rural India

  • Abhipsa Pal,
  • Ashish Desai,
  • Rahul De’

摘要

With women's empowerment driving socioeconomic development at large, we focus on the women microentrepreneurs running small businesses, marginalized both by gender and socioeconomic status, and examine how mobile payments aid these women in achieving their entrepreneurial goals, thereby impacting their empowerment. To explore this, we conducted interviews with women microentrepreneurs from the rural Indian district of Satara. We analyze the interviews using a framework based on the women’s economic empowerment framework and the affordances theory for effective goal-oriented use of the technology. The interpretive analysis of the data reveals how the resource (mobile payments) interacts with and reshapes the women’s agencies, beyond endowments, into tactical skills, like deception and negotiation, that help them overpower societal oppression, aiding in microentrepreneurial achievements. Besides the theoretical contributions for domains of ICT for development and mobile payments for women microentrepreneurs, the study holds implications for governments and NGOs concerning digital inclusion and gender issues.