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<p>This study explores the factors influencing work value orientation among digital generation university students in China, employing partial least squares structural equation modeling (PLS-SEM) to test and analyze a comprehensive theoretical model. Findings indicate that personal and work factors directly enhance work salience, while family and social factors influence work salience indirectly through personal factors, underscoring the mediating role of individual agency. The study provides practical implications for educators, employers, policymakers, and families to collaboratively cultivate intrinsic motivation, flexible digital workplaces, and equitable career environments that foster healthy, fulfillment-oriented work values among the digital generation.</p>

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What factors influence the digital generation’s work value orientation? An empirical study on university students in China

  • 期刊论文

  • 发表日期：

    2026年2月9日

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  • Junfeng Yang,
  • Wenyuan Xie,
  • Huiju Yu

摘要

This study explores the factors influencing work value orientation among digital generation university students in China, employing partial least squares structural equation modeling (PLS-SEM) to test and analyze a comprehensive theoretical model. Findings indicate that personal and work factors directly enhance work salience, while family and social factors influence work salience indirectly through personal factors, underscoring the mediating role of individual agency. The study provides practical implications for educators, employers, policymakers, and families to collaboratively cultivate intrinsic motivation, flexible digital workplaces, and equitable career environments that foster healthy, fulfillment-oriented work values among the digital generation.