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<p>Humanitarian celebrities are major actors in humanitarian agendas, acting as powerful spokespeople with high visibility. The rise of social media platforms has enabled celebrities to become more involved in humanitarianism. So, exploring how they portray philanthropic endeavours and dynamics in the digital realm becomes necessary. Through an Instagram content analysis based on ten humanitarian celebrities’ profiles, results highlight that celebrities reinforce critical approaches towards this phenomenon through their visual depictions and narratives online. However, social media also serves as impactful communication channels to reach wider audiences with the potential to influence and transform social dynamics within the communities where humanitarian messages are disseminated.</p>

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Humanitarian Celebrities on Instagram: Unveiling their Role and Online Presence in Humanitarianism

  • 期刊论文

  • 发表日期：

    2026年3月21日

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  • Marta Salvador-Almela

摘要

Humanitarian celebrities are major actors in humanitarian agendas, acting as powerful spokespeople with high visibility. The rise of social media platforms has enabled celebrities to become more involved in humanitarianism. So, exploring how they portray philanthropic endeavours and dynamics in the digital realm becomes necessary. Through an Instagram content analysis based on ten humanitarian celebrities’ profiles, results highlight that celebrities reinforce critical approaches towards this phenomenon through their visual depictions and narratives online. However, social media also serves as impactful communication channels to reach wider audiences with the potential to influence and transform social dynamics within the communities where humanitarian messages are disseminated.