<p>The aim of this study was to identify the attitudes of carers and trainers of older people towards media education and digital inclusion. A qualitative analysis of the statements of 72 people working with older people, including digital technology trainers, was conducted, focusing on motivating older people to learn how to use new technologies. The study, carried out in Poland in 2024 as part of the REMEDIS project, asked three key questions about perceptions of motivational barriers, the categories of arguments that weaken these barriers, and actions to overcome external and internal barriers. The results indicate that the respondents have a high awareness of the barriers to digital inclusion. During the analysis of the qualitative data, three main categories of activities were identified: visual instructions, practical exercises, and argumentative approaches (rational, emotional, and pragmatic). The qualitative analysis showed that intrinsic motivation is crucial for successful digital inclusion, and the proposed activities can contribute to the design of more effective educational programmes. The study highlights the importance of a multidimensional approach to digital education for older people, taking into account both practical and emotional aspects, which can lead to a lasting change in the level of digital and media competence in this social group. The present results also contribute to the discussion on redefining the digital inclusion process for older people.</p>