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<p>College matriculation is a consequential decision for aspiring college students, who often consider many institutional factors such as academics, cost, and reputation. However, while many studies have descriptively examined patterns of student enrollment in higher education, little research has estimated causal effects of different college characteristics on the likelihood of student enrollment. We surveyed a sample of K-12 private Christian school students and used a fully randomized survey method known as a conjoint experiment to estimate how various institutional factors, including reputation, size, and religious affiliation, affected students’ stated preferences for enrollment. We find that religious affiliation and academic reputation mattered most for these students, while other factors mattered less.</p>

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Which School Characteristics Do Students Consider When Choosing a College or University? Experimental Evidence from the K-12 Private Christian School Sector

  • 期刊论文

  • 发表日期：

    2026年5月8日

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  • Matthew H. Lee,
  • Rian R. Djita

摘要

College matriculation is a consequential decision for aspiring college students, who often consider many institutional factors such as academics, cost, and reputation. However, while many studies have descriptively examined patterns of student enrollment in higher education, little research has estimated causal effects of different college characteristics on the likelihood of student enrollment. We surveyed a sample of K-12 private Christian school students and used a fully randomized survey method known as a conjoint experiment to estimate how various institutional factors, including reputation, size, and religious affiliation, affected students’ stated preferences for enrollment. We find that religious affiliation and academic reputation mattered most for these students, while other factors mattered less.