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<p>Memorable messages have been studied as a form of anticipatory socialization in many contexts. However, few studies have investigated the role of memorable messages in academic major decision-making for college students. Due to the lack of gender diversity in certain fields, industry practitioners and academicians have called for increased recruitment of women into fields that are traditionally male-dominated including supply chain management (SCM). This study utilizes in-depth qualitative interviews of 30 female SCM students to explore the role memorable messages played in their major decision-making and how they make meaning of these messages. Additionally, it explores the sources of memorable messages regarding major-related topics and challenges popular assumptions surrounding vocational anticipatory socialization. Analysis of these interviews offer insights into the role of memorable messages surrounding the themes of job security, societal impact, and personal fit. Findings include that participants most frequently recalled and responded positively to messages that demonstrated job stability as well potential for helping and supporting others through their work. Implications for vocational anticipatory socialization, the role these themes play for women choosing to enroll in SCM, and the power of social influence are considered.</p>

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“Bananas Don’t Just Appear in the Store:” Examining Memorable Messages and Vocational Anticipatory Socialization of Female Supply Chain Management Majors

  • 期刊论文

  • 发表日期：

    2025年5月10日

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  • Cole Jagger Lazerus Burns

摘要

Memorable messages have been studied as a form of anticipatory socialization in many contexts. However, few studies have investigated the role of memorable messages in academic major decision-making for college students. Due to the lack of gender diversity in certain fields, industry practitioners and academicians have called for increased recruitment of women into fields that are traditionally male-dominated including supply chain management (SCM). This study utilizes in-depth qualitative interviews of 30 female SCM students to explore the role memorable messages played in their major decision-making and how they make meaning of these messages. Additionally, it explores the sources of memorable messages regarding major-related topics and challenges popular assumptions surrounding vocational anticipatory socialization. Analysis of these interviews offer insights into the role of memorable messages surrounding the themes of job security, societal impact, and personal fit. Findings include that participants most frequently recalled and responded positively to messages that demonstrated job stability as well potential for helping and supporting others through their work. Implications for vocational anticipatory socialization, the role these themes play for women choosing to enroll in SCM, and the power of social influence are considered.