<p>Growth in data analytics coupled with transparency movements in higher education has led many colleges and universities to adopt the use of data dashboards that distill large amounts of data into digestible summaries. In this paper, we examine the use of public-facing data dashboards about the profile of a campus community. We refer to these reports broadly as community profile data dashboards, though they are known under various names, such as university profiles or fact books. We reviewed public-facing community profile dashboards of research universities in the Association of American Universities (AAU) and present a descriptive analysis of the content, design, and definitions used in these reports. We found that while most institutions reported race/ethnicity based on standards developed by the U.S. Office of Management and Budget, many used alternate approaches, and public institutions are more likely than private ones to report measures of student socioeconomic status and home country. This study provides insight into how institutions report the demographic composition of their own constituents and documents a snapshot of information about institutional community profile dashboards at a time when the broader higher education landscape around demographic data and representation is rapidly evolving.</p>