<p>This bibliometric review analyses the scholarly literature at the intersection of cultural identity, cultural heritage, and imagined geographies from 1995 to 2025. Biblioshiny, a tool in R Studio, was used to examine 2156 publications that were identified in the Scopus database. The study reveals a rapidly expanding field with a 19% annual growth rate, dominated by journals such as Sustainability (Switzerland) and the International Journal of Heritage Studies. Theoretical foundations are grounded in the works of Anderson, MacCannell, and Smith. However, research output is concentrated in the UK, the USA, and China, with the latter demonstrating strong regional cultural heritage studies. Thematic analysis highlights the emergence of sustainability, digital heritage, and a geographical shift towards Asia as key trends. However, the integration of imagined geographies remains limited, constraining a holistic understanding of cultural identity. Collaboration networks reveal the centrality of the USA and the UK, with increasing regional coalitions in Asia, although Africa remains under-represented. This study identifies opportunities for greater diversity in regional publications, theoretical renewal, and collaboration between the Global North and South. Addressing these gaps can foster epistemic pluralism and support new frameworks grounded in non-Western ontologies, enriching our understanding of cultural identity in a globalised world.</p>