<p>Understanding how CEOs’ psychological traits shape corporate environmental, social, and governance (ESG) performance remains a critical gap in sustainable business research. Drawing on regulatory focus theory, this study investigates the dual effects of CEO promotion focus and prevention focus on firms’ ESG performance while identifying mediating mechanisms and boundary conditions. Using panel data from Chinese A-share listed firms and fixed-effects modeling, we reveal three key findings: (1) CEO promotion focus significantly enhances ESG performance, whereas prevention focus undermines it; (2) these effects operate through green innovation capability and internal control quality; and (3) executive compensation incentives and digital technology application amplify the benefits of promotion focus and mitigate the drawbacks of prevention focus. Theoretically, this research pioneers the integration of psychological microfoundations with the ESG literature, demonstrating that CEOs’ motivational orientations serve as a novel predictor of sustainability outcomes. It further bridges stakeholder theory and agency theory by revealing how leadership psychology translates external pressures into strategic ESG actions. Practically, our findings urge boards to prioritize promotion-focused leadership traits, design incentive systems that align compensation with long-term ESG goals, and leverage digital tools to assess CEOs’ regulatory fit.</p>

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The differential impacts of CEO promotion and prevention focus on firms' ESG performance

  • Xin Su,
  • Hongzhu Yang,
  • Xi Zhong

摘要

Understanding how CEOs’ psychological traits shape corporate environmental, social, and governance (ESG) performance remains a critical gap in sustainable business research. Drawing on regulatory focus theory, this study investigates the dual effects of CEO promotion focus and prevention focus on firms’ ESG performance while identifying mediating mechanisms and boundary conditions. Using panel data from Chinese A-share listed firms and fixed-effects modeling, we reveal three key findings: (1) CEO promotion focus significantly enhances ESG performance, whereas prevention focus undermines it; (2) these effects operate through green innovation capability and internal control quality; and (3) executive compensation incentives and digital technology application amplify the benefits of promotion focus and mitigate the drawbacks of prevention focus. Theoretically, this research pioneers the integration of psychological microfoundations with the ESG literature, demonstrating that CEOs’ motivational orientations serve as a novel predictor of sustainability outcomes. It further bridges stakeholder theory and agency theory by revealing how leadership psychology translates external pressures into strategic ESG actions. Practically, our findings urge boards to prioritize promotion-focused leadership traits, design incentive systems that align compensation with long-term ESG goals, and leverage digital tools to assess CEOs’ regulatory fit.