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<p>The Green Design Exhibition enhances visitors’ environmental awareness, contributing to the mitigation of ecological degradation. To clarify the exhibition’s impact on visitors’ “emotion-identification-behavior” mechanism, a nonlinear interaction approach under complex causality is proposed. A comprehensive analysis is conducted across four dimensions: external environment, emotional response, identification, and behavioral intention. The findings reveal: (1) Emotional touchpoints within the Green Design Exhibition: physical environment, atmospheric environment, and social interaction all elicit emotional responses from visitors. (2) Visitors’ emotional responses: Positive emotions, positive-negative emotions, and negative emotions significantly influence identification, with positive emotions and positive-negative emotions having a more pronounced impact on self-identification, while negative emotions more strongly affect social identification. (3) Through identification: Both self-identification and social identification significantly influence behavioral intention, though self-identification exerts a stronger influence on behavioral intention. The research results indicate that the key pathway is “physical environment - positive emotion - self-identification - environmental behavior intention.” The external environment significantly impacts visitors’ emotions, positive emotions are the core driver of self-identification, and self-identification more powerfully drives environmental behavior intention.</p>

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The awakening mechanism of environmental awareness during green exhibitions

  • 期刊论文

  • 发表日期：

    2025年12月5日

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  • Juncheng Mu,
  • Chun Yang

摘要

The Green Design Exhibition enhances visitors’ environmental awareness, contributing to the mitigation of ecological degradation. To clarify the exhibition’s impact on visitors’ “emotion-identification-behavior” mechanism, a nonlinear interaction approach under complex causality is proposed. A comprehensive analysis is conducted across four dimensions: external environment, emotional response, identification, and behavioral intention. The findings reveal: (1) Emotional touchpoints within the Green Design Exhibition: physical environment, atmospheric environment, and social interaction all elicit emotional responses from visitors. (2) Visitors’ emotional responses: Positive emotions, positive-negative emotions, and negative emotions significantly influence identification, with positive emotions and positive-negative emotions having a more pronounced impact on self-identification, while negative emotions more strongly affect social identification. (3) Through identification: Both self-identification and social identification significantly influence behavioral intention, though self-identification exerts a stronger influence on behavioral intention. The research results indicate that the key pathway is “physical environment - positive emotion - self-identification - environmental behavior intention.” The external environment significantly impacts visitors’ emotions, positive emotions are the core driver of self-identification, and self-identification more powerfully drives environmental behavior intention.