How to improve enterprises’ responsiveness to green policies? Empirical evidence from multivariate policy scenario analysis
摘要
Enhancing corporate behavioral responses is a crucial aspect in addressing the mismatch between government green policies and corporate green practices. First, this study creatively constructs a green policy response mechanism for enterprises based on the “stimulus–organism–response–feedback–correction” (S-O-R-F-C) framework, and conducts a theoretical analysis of its underlying logic. Second, it employs experimental economics methods to accurately depict the policy response process of enterprises, accompanied by statistical analysis and tests for differences. Finally, the proposed behavioral response mechanism is further validated through empirical analysis under different policy scenarios. The study finds that: ① Different green policies have different pathways to stimulate corporate green behavior. Standard-compliance green policies (ER1) primarily use internalizing pollution costs to encourage corporates to adopt more general green practices. Incentive-based green policies (ER2) utilize market mechanisms to enhance economic benefits and encourage corporates to comprehensively elevate their green behavior. Auxiliary green policies (ER3) reduce risks associated with source-oriented green behaviors, thereby encouraging firms to engage in more innovative green practices. ② Compared to single green policies, composite green policies are more effective in promoting corporate behavioral responses. Non-mandatory ER2 and ER3 have particularly significant effects on stimulating corporate behavioral responses across various green policy scenarios. ③ Corporates with heterogeneous preferences exhibit significant differences in decision-making regarding green policy behavioral responses. Corporates with stronger green preferences demonstrate higher enthusiasm across all three types of green behaviors, whereas corporates with higher risk preferences show greater initiative primarily in higher-risk source-oriented green behaviors. ④ Policy perceived value serves as an effective predictor variable for corporate responses to green policy behaviors. Composite green policies provide corporates with higher perceived policy value compared to single green policy scenarios. ⑤ Feedback from corporate performance and market pressures are critical factors in adjusting corporate behavioral response decisions. The findings of this study not only offer valuable insights for governments to design targeted policies and implement effective policy combinations but also provide empirical evidence to help corporates optimize their decision-making in diverse policy environments.