Impact of corporate social responsibility on employee green behavior: the mediating roles of green organizational identity and organizational commitment
摘要
Public concern about the enduring consequences of environmental degradation and daily climate change is increasing. Given this growing concern, organizations must take serious steps toward environmental responsibility. Organizations’ ability to achieve environmental sustainability depends on their employees’ green behaviors (EGB). Despite research on the various benefits of green behavior for organizations and the beneficial impact of corporate social responsibility (CSR) on behaviors and attitudes of employees, few studies have examined the mechanisms behind these influences. This investigation focuses on the influence of CSR on EGB, mediated by organizational commitment (OC) and green organizational identity (GOI). To achieve this, the data was gathered through questionnaires from 278 manufacturing company employees in the industrial parks of Isfahan province. Structural equation modeling with a partial least squares approach has been used to analyze the relationships. The findings of the hypothesis testing demonstrate that CSR enhances EGB by two mediating factors of OC and GOI. This study states that the company’s social responsibility activities enhance green behaviors by fostering employee belonging and creating a shared environmental management vision. As a result, organizations can promote green behaviors by establishing green identity policies and fostering employee commitment.