Scanning & sustainability: the role of QR codes in environmental consciousness of apparel consumption

This study explores the impact that QR codes may play in individual’s sustainable apparel consumption. Data from 250 on-line surveys provided valuable information regarding consumers’ use of QR codes and more sustainable purchases. Results indicate that QR codes are currently under-utilized in the apparel industry but have the potential to generate more environmentally conscious purchases. Also, that while the cost of the item is the most influential factor in purchasing sustainable garments, other factors such as how, where, and what it is made of are in the middle, along with the company’s story/inspiration for creation have an impact. Participants indicated that they believe the use of QR codes would make them more informed and empowered consumers, and they would be more likely to make purchases that are better for the environment. Participants’ qualitative responses provide useful incentives that could increase their future sustainable purchases. Role of QR Codes in Environmental Consciousness of Apparel Consumption.