Impact of innovation and sustainability on green entrepreneurship: a bibliometric exploration

This paper uses bibliometric analysis to examine how innovation, sustainability, and green entrepreneurship interact. The objective is to ascertain current research patterns, pinpoint deficiencies, and outline consequences for additional investigation, thereby augmenting our comprehension of this ever-evolving topic. Descriptive and network analytics techniques are applied to a dataset of 330 journal articles obtained from Web of Science and Scopus. The research methodology is two-pronged: first, descriptive analysis in RStudio is used to determine productive years, authors, countries, and journals; second, co-occurrence keyword analysis in VOSviewer is employed to determine important theme clusters and prominent keywords. Some noteworthy discoveries are the names of countries, journals, famous writers, and developing study paths. Through network analysis, the study also clarifies future trends and research themes, identifying three distinct clusters: (i) “Sustainable Business and Entrepreneurship,” (ii) “Green Entrepreneurship and Sustainable Business Performance,” and (iii) “Encouraging Business Education and Motivation.” This study helps monitor the expansion of the field and theoretical advancements by clarifying the relationship between sustainability, innovation, and green entrepreneurship. This understanding is valuable for policymakers.