Subsidy or not? Research on remanufacturing strategy under the influence of consumers’ preferences

The number of electronic products has increased sharply with the development of hi-tech. The recycling of waste products is becoming an inevitable requirement for sustainable development. The government has also adopted a variety of subsidy strategies for the recycling and remanufacturing of electronic products. The improvement of people’s living standards has also made consumer demand diverse, and promoting the development of the remanufactured electronic product market also needs to be analyzed from the demand side affected by consumer preferences. This paper takes the remanufacturing decision in the process of electronic product recycling and remanufacturing as the main focus, and analyzes the game relationship between manufacturers, remanufacturers and consumers under the two scenarios of whether the government subsidizes or not, mainly carry out numerical simulations to analyze two types of factors that affect supply chain members: consumers quality recognition and consumers environmental preferences, as well as remanufactured consumer subsidies and combined subsidies. Relevant conclusions are drawn: Consumers’ environmental preference and the increase in the consumers’ quality recognition of remanufactured products can increase the demand for remanufactured products and the profits of remanufacturers. Government subsidy will effectively increase the profits of remanufacturers, and the combined subsidy strategy can increase the influence of consumers quality recognition and consumers environmental preferences on remanufacturers, superior to single consumption subsidy strategy.