Scholarlink

<p>Customer engagement has garnered significant attention in recent years. It is important to synthesize the extant literature on the field to identify key themes and navigate potential future directions. This study introduces a scalable, data-driven review using text mining and Latent Dirichlet Allocation-based topic modeling to analyze full-text documents, addressing limitations of traditional methods like manual coding and bibliographic analysis. We examined 2,419 papers from 2006 to 2024, identifying 11 key research themes: value co-creation, corporate sustainability, loyalty in service contexts, mobile applications, user-generated content, artificial intelligence, experience-intensive industries, tourism destination posts, virtual reality, digital gamification, and online communities. Five future research directions are proposed, focusing on customer engagement integration with emerging technologies, sustainable marketing, digital-X applications, and customer relationship ecosystems.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Data-driven review of customer engagement: key research themes and future directions

  • 期刊论文

  • 发表日期：

    2025年4月20日

查看全文
  • Luning Zang,
  • Linqiang Wang,
  • Dianfeng Zhang,
  • Qingguo Bai

摘要

Customer engagement has garnered significant attention in recent years. It is important to synthesize the extant literature on the field to identify key themes and navigate potential future directions. This study introduces a scalable, data-driven review using text mining and Latent Dirichlet Allocation-based topic modeling to analyze full-text documents, addressing limitations of traditional methods like manual coding and bibliographic analysis. We examined 2,419 papers from 2006 to 2024, identifying 11 key research themes: value co-creation, corporate sustainability, loyalty in service contexts, mobile applications, user-generated content, artificial intelligence, experience-intensive industries, tourism destination posts, virtual reality, digital gamification, and online communities. Five future research directions are proposed, focusing on customer engagement integration with emerging technologies, sustainable marketing, digital-X applications, and customer relationship ecosystems.