Understanding students’ intentions to use of AI-Based personalized learning environments in higher education: A TPB and ARCS model approach
摘要
The present research integrates the Theory of Planned Behavior (TPB) with the ARCS Motivation Model to describe the elements influencing students’ intentions to use AI-based Personalized Learning Environments (PLE) in higher education. The study intends to offer insights into how behavioral intentions (Attitudes, Subjective Norms, and Perceived Behavioral Control) and motivation variables (Attention, Relevance, Confidence, and Satisfaction) together predict the use of AI-based PLE. Using structural equation modeling (SEM) and a correlational research approach, the study examines data from 725 students in a Turkish state university. Results show that whilst confidence and satisfaction have both direct and indirect effects on perceived behavioral control and subjective norms, attention and relevance indirectly influence behavioral intentions through attitudes. The results highlight the need of creating interesting, relevant, and confidence-boosting AI-based PLE as well as of a favorable social context to improve technology use. Practical insights provided by this multidisciplinary approach help instructors and developers design more successful and interesting AI-based learning systems.