Virtual reality technologies for training tourism company managers: A case study of the ATLAS platform

The study investigates the impact of virtual reality technologies on the training of managers in the tourism industry using the ATLAS platform. A survey conducted among 300 professionals in the tourism sector in Russia, Kazakhstan, and Jordan allowed for the identification of differences in the perception of virtual training among Russian and foreign managers. The results, obtained through the calculation of indices for each question, indicate a positive attitude among participants towards online learning and working with clients on the Internet. However, participants did not express a strong desire to expand their learning experience on virtual platforms. The findings of this research contribute to the international consolidation of knowledge regarding the influence of virtual platforms on the development of the tourism sector. The study may be of interest to students, educators, and professionals in the tourism industry, as well as virtual reality platform developers, promoting the advancement of the tourism sector through international knowledge exchange and a deeper understanding of technology utilization in education.