The effects of trust on user satisfaction with parenting apps for Taiwanese parents: The mediating roles of social ties and perceived value

This study investigates how trust influences parents’ satisfaction with parenting apps. The study demonstrates that social ties and perceived value act as mediators between trust and user satisfaction. A questionnaire was conducted in Taiwan to test parents’ perceptions of parenting apps, focusing particularly on user satisfaction and related social factors. The survey examined four latent factors: trust, satisfaction, social ties, and perceived value. In order to evaluate the validity and reliability of the latent factors, partial least squares regression was used. The soundness of the measurement model was confirmed by the statistical results. The study also examined hypothesized relationships and multiple mediations to establish statistical significance. The multiple mediating analysis revealed a significant relationship between trust and satisfaction regarding parenting apps. Social ties and perceived value were identified as significant mediators in this relationship. Parents’ satisfaction with parenting apps is influenced by their perceptions of the apps’ trustworthiness. This is influenced by the apps’ information about education and childcare, which helps people improve their parenting literacy and their ability to raise children. Parents’ attitudes towards social ties and perceived value also enhance their satisfaction with parenting apps, encouraging their continued use. Working cooperatively and socializing via the apps helps to construct a mobile community that allows parents of young children to interact with each other and develop their parenting skills.