<p>This paper will look at one of the applications of an Artificial Intelligence (AI) in e-commerce websites, a specialization on user AI-driven systems such as product recommendations systems, chatbots, voice assistants, and AI-enhanced search filters. A systematic online survey was conducted by 5,000 online consumers who visited AI applications on e-commerce websites such as Amazon, Flipkart, and JD.com. The study had measured the user attitude towards personalization, convenience, trust and satisfaction towards the AI features. Results show that the sample is divided into large parts, namely 2635 (37.5) and 1825 (32.1) years old, with the former being digitally active and having a high level of use of AI technologies. The breakdown of incomes reflects that 33.4% and 32.5% fall in the 25000–50000 and 10–25000 cents respectively showing that middle income people play a wide role. The knowledge about AI is good as 37.5% are rather familiar and 22.9% are very familiar. The product suggestion is the most common form of interaction with AI (52.4%), followed by chatbots or digital agents (42.6%). Moreover, 78.4 percent have used AI devices during internet shopping, and 62.4 percent shoppers favor AI- empowered platforms to traditional platforms. 40.8 percent believe that AI systems know their purchasing patterns. Those results stipulate that responsiveness and personalization can play a significant role in stimulating user trust and purchase intention, indicating the contribution that the use of such intelligent systems makes to enhance consumer experience and consumer satisfaction in the electronic shopping context.</p>