<p>The emerging market companies (EMCs) play important roles in business, but they often face criticism about their low reputations. Amid the current trend of worldwide attention on environment, social, and governance (ESG), we ask the questions: does EMCs’ ESG rating help improve their reputation? If yes, to whom is the effect stronger? Applying the discourse theory, this paper theoretically analyzes the effects, including the contingencies of ESG reports’ auditing and the company’s ownership. Using data from official and publicly available sources about Chinese listed companies between 2015 and 2021, we found support for the hypotheses. The findings indicate that the companies’ ESG ratings positively influence next year’s reputation. In addition, the effect is stronger when the companies’ ESG report is audited than when it is not audited; the effect is also stronger for non-SOEs than for SOEs. The paper contributes to literature by extending the theoretical perspective studying reputation and methodological innovation in the measurement of reputation. In practice, this paper recommends EMC executives perform well in ESG practice and have their ESG reports audited.</p>

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Reputation of the Emerging Market Companies: Does ESG Rating Help?

  • Aihua Chen,
  • Gerui Zhao,
  • Zhenzhen He,
  • Li Ma

摘要

The emerging market companies (EMCs) play important roles in business, but they often face criticism about their low reputations. Amid the current trend of worldwide attention on environment, social, and governance (ESG), we ask the questions: does EMCs’ ESG rating help improve their reputation? If yes, to whom is the effect stronger? Applying the discourse theory, this paper theoretically analyzes the effects, including the contingencies of ESG reports’ auditing and the company’s ownership. Using data from official and publicly available sources about Chinese listed companies between 2015 and 2021, we found support for the hypotheses. The findings indicate that the companies’ ESG ratings positively influence next year’s reputation. In addition, the effect is stronger when the companies’ ESG report is audited than when it is not audited; the effect is also stronger for non-SOEs than for SOEs. The paper contributes to literature by extending the theoretical perspective studying reputation and methodological innovation in the measurement of reputation. In practice, this paper recommends EMC executives perform well in ESG practice and have their ESG reports audited.