<p>One of the more pressing questions regarding phenomenal consciousness concerns its teleological function. For example, is there a purpose for having qualitative experiences when it seems at least conceivable to live as a zombie void of rich sensory experiences? In this paper, I will discuss recent findings in the emerging field of neuroaesthetics, which could form a novel framework for addressing what I will refer to as the teleological problem of phenomenal consciousness. While still in developmental stages, neuroaesthetics is moving beyond its early incarnations as a science that exclusively studies how the human brain responds to artworks, and into a science that studies how and, importantly, why we have sensory and qualitative experiences. I will ultimately argue that neuroaesthetics, when scaffolded by evolutionary principles, is poised to contribute empirically grounded responses to the teleological problem of phenomenal consciousness.</p>