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<p>Amid the global turmoil triggered by pandemic uncertainty, a dramatic shift unfolded in digital behaviors as people turned to online platforms for escapism and intimacy. One striking manifestation of this trend was the surge in online pornography consumption, revealing complex intersections between psychological stress, social isolation, and digital coping mechanisms. This study investigated how pandemic uncertainty influenced online pornography consumption across ten emerging and digitally active economies—Argentina, Brazil, Egypt, Indonesia, Malaysia, Nigeria, Philippines, South Africa, Turkey, and Vietnam. Unlike earlier studies centered solely on COVID-19, this research employed a broader pandemic uncertainty index encompassing multiple outbreaks, including Ebola, SARS, avian flu, MERS, COVID-19, and others. Departing from conventional panel data instruments that may overlook country-specific dynamics, it applied the Quantile-on-Quantile tool to enable a more granular and context-sensitive analysis. The results revealed that pandemic uncertainty generally drives higher online pornography consumption in most selected countries, though Indonesia and Malaysia exhibited mixed trends. These findings underscore the need for policymakers to proactively monitor shifts in pandemic uncertainty and digital behavior to formulate effective, adaptive responses.</p>

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From Pandemic to Porndemic: Understanding the Digital Consumption of Pornography in Uncertain Times

  • 期刊论文

  • 发表日期：

    2025年10月27日

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  • Guobang Wu,
  • Zeeshan Rasool,
  • Sajid Ali,
  • Malik Mureed Hussain

摘要

Amid the global turmoil triggered by pandemic uncertainty, a dramatic shift unfolded in digital behaviors as people turned to online platforms for escapism and intimacy. One striking manifestation of this trend was the surge in online pornography consumption, revealing complex intersections between psychological stress, social isolation, and digital coping mechanisms. This study investigated how pandemic uncertainty influenced online pornography consumption across ten emerging and digitally active economies—Argentina, Brazil, Egypt, Indonesia, Malaysia, Nigeria, Philippines, South Africa, Turkey, and Vietnam. Unlike earlier studies centered solely on COVID-19, this research employed a broader pandemic uncertainty index encompassing multiple outbreaks, including Ebola, SARS, avian flu, MERS, COVID-19, and others. Departing from conventional panel data instruments that may overlook country-specific dynamics, it applied the Quantile-on-Quantile tool to enable a more granular and context-sensitive analysis. The results revealed that pandemic uncertainty generally drives higher online pornography consumption in most selected countries, though Indonesia and Malaysia exhibited mixed trends. These findings underscore the need for policymakers to proactively monitor shifts in pandemic uncertainty and digital behavior to formulate effective, adaptive responses.