<p>The invention of the term <i>kisceral</i> by Michael Gilbert opens a vast field of human communication that correlates to the intuitive, the religious, the spiritual, the imaginative, and the mystical. However, the ingenuity of the coinage <i>kisceral</i> seems to be inherent with problems, i.e. linguistic fuzziness originating from the Japanese loanword, and conceptual ambiguity of argument from ethos, which are subject to endless reinterpretation by Michael Gilbert himself and others. The source of the problems comes partly from the Japanese loanword <i>ki&#xa0;</i>気 and partly from the contemporary readings of the Aristotelian mode of arguing from ethos. A case-based close reading of <i>zhengqi ge</i> 正氣歌 (<i>The Song of the Righteous Qi</i>) speaks to the long tradition of Chinese philosophy of <i>qi</i> 氣, from which originates the argument from ethos, and argument from sign that centers on the power of judgment.</p>

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Chinese Argument from Qi 氣 and the Place of Ethos in the Kisceral Mode

  • Jianfeng Wang

摘要

The invention of the term kisceral by Michael Gilbert opens a vast field of human communication that correlates to the intuitive, the religious, the spiritual, the imaginative, and the mystical. However, the ingenuity of the coinage kisceral seems to be inherent with problems, i.e. linguistic fuzziness originating from the Japanese loanword, and conceptual ambiguity of argument from ethos, which are subject to endless reinterpretation by Michael Gilbert himself and others. The source of the problems comes partly from the Japanese loanword ki 気 and partly from the contemporary readings of the Aristotelian mode of arguing from ethos. A case-based close reading of zhengqi ge 正氣歌 (The Song of the Righteous Qi) speaks to the long tradition of Chinese philosophy of qi 氣, from which originates the argument from ethos, and argument from sign that centers on the power of judgment.