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<p>While greed is an important psychological trait that shapes executives’ decision-making, whether it is beneficial or detrimental to firms remains controversial. Drawing on the attention-based view (ABV), we examine how CEO greed facilitates or impedes firms’ green innovation. Using a panel dataset of listed private firms in China, we find that CEO greed has an inverted U-shaped effect on firms’ green innovation. This effect becomes steeper for firms with high levels of sensing artificial intelligence (AI) adoption, but becomes flatter for firms with high levels of learning AI adoption. By demonstrating a double-edged sword effect of CEO greed, our study helps reconcile inconsistencies regarding the impact of executive greed and offers important implications for firms’ CEO selection, AI governance, and green innovation.</p>

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Human and machine: CEO greed, artificial intelligence, and corporate green innovation

  • 期刊论文

  • 发表日期：

    2026年5月14日

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  • Ruijie Jin,
  • Xiaohua Li

摘要

While greed is an important psychological trait that shapes executives’ decision-making, whether it is beneficial or detrimental to firms remains controversial. Drawing on the attention-based view (ABV), we examine how CEO greed facilitates or impedes firms’ green innovation. Using a panel dataset of listed private firms in China, we find that CEO greed has an inverted U-shaped effect on firms’ green innovation. This effect becomes steeper for firms with high levels of sensing artificial intelligence (AI) adoption, but becomes flatter for firms with high levels of learning AI adoption. By demonstrating a double-edged sword effect of CEO greed, our study helps reconcile inconsistencies regarding the impact of executive greed and offers important implications for firms’ CEO selection, AI governance, and green innovation.