Joint optimization of omni-channel distribution framing (replenishment, allocation, and fulfilment) under demand uncertainty
摘要
This study focuses on the distribution operations problem encountered in the context of multiproduct, multiperiod sales under demand uncertainty in a capacitated retail network for omnichannel retailers (o-tailers). By implementing the ship-from-store strategy, all the stores within the network can fulfil orders across channels within inventory constraints with the aim of maximizing the o-tailer’s profit. At the beginning of each period, the o-tailer determines the replenishment quantity for each product at the DC and the allocation quantity from the DC to each store. At the end of each period, the o-tailer decides whether to fulfil realized online orders from the DC, specific stores, or both simultaneously. To address this problem, we developed a multiperiod stochastic model and employed a linear decision rule (LDR) approach, informed by strong duality theory, to adaptively determine the replenishment, allocation, and fulfilment quantities. The experimental results demonstrate that the LDR consistently generates high-quality solutions, including efficiency gaps less than 8.46% in comparison with the benchmark expected value given perfect information (EVPI) across various cases. Additionally, a sensitivity analysis confirms that omnichannel fulfilment remains beneficial for retailers across different parameter settings.