Exploring servitization in the supply chain: a review of current research via bibliometric analysis and future study prospects

Servitization, an emerging strategy that combines product and service offerings, is gaining traction among manufacturing firms seeking a competitive edge. A well-designed and integrated supply chain is crucial for the successful implementation of this complex approach. Within the supply chain domain, servitization has become a critical and extensively discussed topic. Despite valuable contributions to the field, there is a need to consolidate information and insights. To address this gap, the present study conducted a comprehensive literature review using bibliometric analysis, evaluating the performance and intellectual structure of servitization in the supply chain. The study identifies significant contributors, such as authors, countries, and institutions, while also unveiling four prominent themes through co-citation analysis. In addition, a detailed content analysis provides insights into future research directions. The study concludes by presenting a conceptual framework based on the existing literature. It offers implications for theory development and practical insights for managers, all while acknowledging the limitations of the study.