Economics and Supply Chain Management of Value-Added Mango and Aonla Products in Jammu, India
摘要
This study examined the economics and supply chain management of mango (Mangifera indica) and aonla (Phyllanthus emblica) processing in Jammu, India. Cost–return analysis of three processing units revealed that both enterprises were profitable, with aonla demonstrating superior economic performance. Net returns for mango pickle ranged from ₹7366 to ₹13,431 per quintal, with benefit–cost ratios between 1.76 and 2.59, while aonla pickle yielded higher net returns of ₹9583–20,330 per quintal and benefit–cost ratios of 2.09–3.11. The interest rate was substantially higher in aonla (up to 211%) compared to mango (maximum 159%). Monte Carlo simulations confirmed zero probability of negative returns, with aonla (private processing unit) recording the highest mean net return (₹20,277/q). Supply chain analysis indicated that the farmer-to-consumer channel was most efficient (index 1.22) with a 90% farmer’s share, whereas longer chains reduced the producer’s share to 12–15%. These findings establish aonla as a more profitable and resilient processing enterprise, with strong potential in nutraceutical markets, while mango requires greater diversification and stronger market linkages.