Everybody wins? Chinese perceptions on Europe-China third-party market cooperation in Africa

China has shifted its strategy towards engaging with Europe in Africa from passive engagement to active encouragement. As China has been promoting third-party market cooperation as a new model of cooperation under the Belt and Road Initiative, Europe is considered a major partner, especially in African markets. This article examines how Chinese policy thinkers and businesses perceive third-party market cooperation with Europe in Africa. Through firsthand interviews, the authors find a high consensus on the Chinese side regarding the necessity of third-party market cooperation with Europe in Africa. This model is also considered a “Europe-friendly” approach to invite European governments’ participation in the Belt and Road Initiative, and an attractive proposal to European firms looking for access to more financing. Though Chinese companies see working with European companies in the African market as a normal business practice, most have been passive collaborators rather than active engagers. Drawing from secondary resources, we also briefly compare European and African views.