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<p>Location sharing apps were widely employed to curb the spread of the COVID-19 pandemic, yet were often met with resistance due to privacy concerns. In contrast, some location sharing apps designed for social interaction - such as Zenly - are embraced by young adults. This study investigates why young users willingly invite others to monitor their movements by continuously sharing their location. Regulatory focus theory and communication privacy management theory were incorporated to establish a theoretical framework. A quantitative survey was conducted and 485 valid samples were collected. The results showed that maintaining social relationships outweighed privacy concerns in the use of location sharing apps. Promotion-focused motivations played a significant role in shaping impression management and prevention-focused motivations failed to achieve this. Meanwhile, privacy management rules tend to be less influential. Theoretical discussions were elaborated.</p>

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Privacy paradox and location sharing: why do young people invite others to monitor their movement and activities?

  • 期刊论文

  • 发表日期：

    2025年12月24日

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  • Luc Chia-Shin Lin

摘要

Location sharing apps were widely employed to curb the spread of the COVID-19 pandemic, yet were often met with resistance due to privacy concerns. In contrast, some location sharing apps designed for social interaction - such as Zenly - are embraced by young adults. This study investigates why young users willingly invite others to monitor their movements by continuously sharing their location. Regulatory focus theory and communication privacy management theory were incorporated to establish a theoretical framework. A quantitative survey was conducted and 485 valid samples were collected. The results showed that maintaining social relationships outweighed privacy concerns in the use of location sharing apps. Promotion-focused motivations played a significant role in shaping impression management and prevention-focused motivations failed to achieve this. Meanwhile, privacy management rules tend to be less influential. Theoretical discussions were elaborated.