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<p>The fourth industrial revolution has accelerated the development of artificial intelligence (AI). AI has permeated our lives by being installed as an assistant on smartphones. This study tries to pinpoint the critical factors influencing continued intention to use AI voice assistants. It provides a theoretical framework in which explanatory factors include attitude, interaction, novelty value, voice attractiveness, and discomfort. Data were gathered from 256 users of AI voice assistants. The partial least squares structural equation modeling (PLS-SEM) was used to empirically analyze the data. The findings reveal that attitude impacts continuance intention. Interaction significantly determines both continuance intention and attitude. Novelty value and voice attractiveness are the key factors in forming attitude. Discomfort was found to hurt continuance intention. The findings of this study might offer useful guidelines for future study and application of AI voice assistants.</p>

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Interaction, novelty, voice, and discomfort in the use of artificial intelligence voice assistant

  • 期刊论文

  • 发表日期：

    2025年2月26日

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  • Hyeon Jo

摘要

The fourth industrial revolution has accelerated the development of artificial intelligence (AI). AI has permeated our lives by being installed as an assistant on smartphones. This study tries to pinpoint the critical factors influencing continued intention to use AI voice assistants. It provides a theoretical framework in which explanatory factors include attitude, interaction, novelty value, voice attractiveness, and discomfort. Data were gathered from 256 users of AI voice assistants. The partial least squares structural equation modeling (PLS-SEM) was used to empirically analyze the data. The findings reveal that attitude impacts continuance intention. Interaction significantly determines both continuance intention and attitude. Novelty value and voice attractiveness are the key factors in forming attitude. Discomfort was found to hurt continuance intention. The findings of this study might offer useful guidelines for future study and application of AI voice assistants.