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<p>Augmented Reality (AR) technology offers transformative potential by seamlessly blending digital content with physical environments, offering more immersive interactions to users. Major technology companies are heavily invested in AR development, positioning it as a possible successor to smartphones as the primary digital interface. Yet, as AR matures, ethical concerns emerge, underscoring the need for a comprehensive ethical assessment. This paper explores key ethical risks associated with AR, including privacy, security, autonomy, user well-being, fairness, and broader societal impacts. Using an anticipatory technology ethics approach, we analyze both the current ethical landscape of AR and its possible evolution over the next decade. The ethical analysis seeks to identify crucial ethical considerations and propose preliminary mitigation strategies. Our goal is to provide stakeholders—including developers, policymakers, and users—with an ethical foundation to guide responsible AR innovation, ensuring that AR’s societal integration upholds core moral values and promotes equitable access to its benefits. </p>

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Augmented reality and ethics: key issues

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年7月30日

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  • Leonardo Werner,
  • Philip Brey,
  • Adam Henschke

摘要

Augmented Reality (AR) technology offers transformative potential by seamlessly blending digital content with physical environments, offering more immersive interactions to users. Major technology companies are heavily invested in AR development, positioning it as a possible successor to smartphones as the primary digital interface. Yet, as AR matures, ethical concerns emerge, underscoring the need for a comprehensive ethical assessment. This paper explores key ethical risks associated with AR, including privacy, security, autonomy, user well-being, fairness, and broader societal impacts. Using an anticipatory technology ethics approach, we analyze both the current ethical landscape of AR and its possible evolution over the next decade. The ethical analysis seeks to identify crucial ethical considerations and propose preliminary mitigation strategies. Our goal is to provide stakeholders—including developers, policymakers, and users—with an ethical foundation to guide responsible AR innovation, ensuring that AR’s societal integration upholds core moral values and promotes equitable access to its benefits.