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<p>This article examines the central role of acceptance communication in the context of the expansion of renewable energies. Using the example of the “Palatinate”, it shows how it is possible to create trust in project sponsors and gain acceptance for innovative projects even under difficult initial communication conditions. The article explains how a&#xa0;strategic and consistent development of acceptance communication can be decisive for the successful implementation of even complex projects. The various framework conditions are analyzed, procedural steps are defined, and suitable methods and tools are discussed.</p>

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Akzeptanzkommunikation am Beispiel eines Tiefengeothermie-Projektes am Oberrhein

  • 期刊论文

  • 发表日期：

    2025年4月3日

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  • Elke Sieber,
  • Daniel Wensauer-Sieber,
  • Horst Kreuter

摘要

This article examines the central role of acceptance communication in the context of the expansion of renewable energies. Using the example of the “Palatinate”, it shows how it is possible to create trust in project sponsors and gain acceptance for innovative projects even under difficult initial communication conditions. The article explains how a strategic and consistent development of acceptance communication can be decisive for the successful implementation of even complex projects. The various framework conditions are analyzed, procedural steps are defined, and suitable methods and tools are discussed.