In this paper, we are concerned with elliptic equations of p-Laplace type with measure data, which is given by \(-\operatorname {div}\big (a(x)(|\nabla u|^2+s^2)^{\frac{p-2}{2}}\nabla u\big )=\mu \) with \(p>1\) and \(s\ge 0\) . Under the assumption that the modulus of continuity of the coefficient a(x) in the \(L^2\) -mean sense satisfies the Dini condition, we prove a new comparison estimate and use it to derive interior and global gradient pointwise estimates by Wolff potential for \(p\ge 2\) and Riesz potential for \(1<p<2\) , respectively. Our interior gradient pointwise estimates can be applied to a class of singular quasilinear elliptic equations with measure data given by \(-\operatorname {div}(A(x,\nabla u))=\mu \) . We generalize the results in the papers of Duzaar and Mingione [Amer. J. Math. 133, 1093–1149 (2011)], Dong and Zhu [J. Eur. Math. Soc. 26, 3939–3985 (2024)], and Nguyen and Phuc [Arch. Rational Mech. Anal. (2023) 247:49], etc., where the coefficient is assumed to be Dini continuous. Moreover, we establish interior and global modulus of continuity estimates of the gradients of solutions.