Critical factors identification of digital innovation in manufacturing enterprises: three stage hybrid DEMATEL–ISM–MICMAC approach

In the era of digital economy, the digital innovation of manufacturing enterprises has become the main trend of development. This paper constructs an effective and reliable hierarchical framework for identifying critical factors of digital innovation in manufacturing enterprises based on the three stage hybrid DEMATEL–ISM–MICMAC method. Through literature reading and expert judgment, this paper determines the 19 factors that affect the digital innovation of manufacturing enterprises. The DEMATEL technique is used to establish the causal relationship between the factors, the ISM technique is used to stratify the factors, and the MICMAC technique is used to divide the types of influencing factors according to the driving force and dependence, and analyze the correlation between each level and its influence on the digital innovation of manufacturing enterprises. The results show that social capital, learning organization, digital technology, and knowledge are the most important influencing factors in the process of digital innovation in manufacturing enterprises. In particular, the two key factors of social capital and learning organization should be paid attention to by manufacturing enterprises. This research can help the managers of manufacturing enterprises to find out the key influencing factors of the digital innovation of manufacturing enterprises, and give targeted suggestions to promote the process of enterprise digitalization.