We study Zeeman Electromagnetically Induced Transparency (EIT) in an effective three-level closed \(\Lambda\) system involving the \(D_{2}\) transition of \(^{87}{Rb}\) . The impact of coupling intensity and detuning, cell temperature, beam diameters, and transit relaxation rate are explored in a controlled manner on EIT width and peak transmission. Narrow EIT features of FWHM \(\approx 36\) kHz and peak transmission \(\approx 92\%\) are noted. The dispersive characteristics of the \({^{87}{Rb}}\) atomic medium, affecting the group index and group delay of the probe beam are also examined. The group index of the atomic medium has a nonlinear dependence on the coupling intensity, indicating that an optimization of the latter is required to attain a maximum reduction of the group velocity for slow light. For a probe beam diameter of 1.5 cm, a maximum group delay of 0.228 \(\upmu\) s can be achieved corresponding to a group velocity of \(v_{g}\) = \(\frac{c}{914}\) m/s. Our study especially highlights the impact of a detuned coupling beam on the probe transmission and its group delay. An interesting aspect of a negative group delay is noted for a sufficiently detuned coupling beam at low intensity which signifies the conversion from slow light to fast light.