<p>The implementation of low-carbon consumption incentive strategies is necessary to promote low-carbon consumption in the context of carbon emission reduction. Using data from China, this paper investigates consumers’ preferences regarding low-carbon consumption incentive strategies through a choice experiment. The results demonstrate that consumers exhibit a strong demand for low-carbon consumption incentive strategies, and the relative importance of the strategy features is ranked as low-carbon certification, reward forms, low-carbon information, and sales channel. In terms of certification, consumers prefer government certification the most, followed by international and domestic third-party certifications. As for reward forms, material rewards are preferred over spiritual rewards. Concerning information, consumers prefer labels with richer information over concise labels. Additionally, a specialized sales channel is demanded by consumers. These findings provide valuable insights for improving low-carbon consumption incentive strategies.</p>