We construct a canonical family of even periodic $\mathbb{E}_{\infty}$ -ring spectra, with exactly one member of the family for every prime $p$ and chromatic height $n$ . At height 1 our construction is due to Snaith, who built complex $K$ -theory from $\mathbb{CP}^{\infty}$ . At height 2 we replace $\mathbb{CP}^{\infty}$ with a $p$ -local retract of $\mathrm{BU} \langle 6 \rangle $ , producing a new theory that orients elliptic, but not generic, height 2 Morava $E$ -theories.
In general our construction exhibits a kind of redshift, whereby $\mathrm{BP}\langle n-1 \rangle $ is used to produce a height $n$ theory. A familiar sequence of Bocksteins, studied by Tamanoi, Ravenel, Wilson, and Yagita, relates the $K(n)$ -localization of our height $n$ ring to work of Peterson and Westerland building $E_{n}^{hS\mathbb{G}^{\pm}}$ from $\mathrm{K}(\mathbb{Z},n+1)$ .