A general, novel notion of potential in population games is presented. A population game is defined, very broadly, as any bivariate function \(g\left( {x,y} \right)\) on a convex set in a linear topological space. This function may specify the payoff for an individual population member from choosing strategy \(x\) (in a symmetric population game) or the mean payoff to individuals from playing according to strategy profile \(x\) (in an asymmetric population game), with the choices in the population as a whole expressed by the population strategy \(y\) . These notions of population game and potential include a number of earlier notions as special cases. Potential is closely linked with (a general notion of) equilibrium. It increases along every improvement curve: the population-game analog of an improvement path in an \(N\) -player game.