<p>Technological implementations in the educational context seem to contribute to competence acquisition through personalized learning. For instance, intelligent systems are embedded in the learning environment in smart classrooms. Implementing these systems is widely accepted, and different technical solutions have been proposed, but the educational context still needs to be thoroughly scrutinized. The examined approaches fail to capture the complexity of the learning experience and underdetermine the pedagogical aspect. Therefore, directions are indicated and discussed to clarify the educational context of technological implementations and show how intelligent systems can support personalized learning in an ethically acceptable way.</p>