In this paper, our objective is to present the generalized \(\nu \) -mean transform of a Hilbert space operator T, denoted as \(\widehat{T}_\nu (t)\) with \(\nu , t \in [0,1]\) . This transform serves as an extension of the generalized mean transform recently introduced by Benhida et al. [Banach J. Math. Anal. 14, 842–855 (2020)], and \(\lambda \) -mean transform studied by Zamani [J. Math. Anal. Appl. 493 (2021)]. Several characterizations involving this new transformation have been established. We have also studied the behaviour of weighted shifts and EP operators under this transform. Among other things, we show that T is an EP operator and \(\mathcal {R}(\widehat{T}_\nu (t))\) is closed if and only if \(\widehat{T}_\nu (t)\) is an EP operator and \(\mathcal {R}(T)=\mathcal {R}(\widehat{T}_\nu (t))\) . The relationship between the numerical radius and the operator norm of the generalized \(\nu \) -mean transform of a Hilbert space operator T, in comparison to those of T itself, is also discussed.