In this paper, we investigate the pinching phenomena of the tracefree second fundamental form of complete self-shrinkers of higher codimension. Firstly, assuming the mean curvature is nonzero everywhere and the self-shrinker is of polynomial volume growth, we prove that if the tracefree second fundamental form \(\mathring{A}\) satisfies \(||\mathring{A}||_{n}<C(n)\) for a positive constant C(n) depending only on the dimension n of the self-shrinker, then it is isometric to the sphere \(\mathbb {S}^{n}(\sqrt{2n})\) . Secondly, we show if the mean curvature vector H of the self-shrinker satisfies \(\sup |H|<\sqrt{\frac{n}{2}}\) and \(\mathring{A}\) satisfies \(||\mathring{A}||_{n}<D(n,\sup |H|)\) for a positive constant \(D(n,\sup |H|)\) depending on n and \(\sup |H|\) , then it is isometric to the Euclidean space \(\mathbb {R}^{n}\) . We also obtain some rigidity theorems for self-shrinkers satisfying pointwise curvature pinching conditions on \(|\mathring{A}|^{2}\) .