Einfluss von Inflation und Ukraine-Krieg auf die bekundete Mehrzahlungsbereitschaft für Lebensmittel mit höheren Tier- und Umweltschutzstandards

During a 2-year longitudinal study, which was nearly representative of the German population, considerable fluctuations were observed in the stated willingness to pay more for food produced with higher animal welfare and environmental protection standards. After the start of the Ukraine war in February 2022 and the roughly simultaneous rise in inflation, the expressed willingness to pay more for animal welfare and drinking water protection dropped significantly for a while, but largely recovered by spring 2023. This was accompanied by a significant temporary decline of the influence of the farming type on the taste of milk and dairy products. The results shed some light on the mechanisms responsible for the attitude-behaviour gap between stated and actual willingness to pay more food produced with higher animal welfare and environmental protection standards.