<p>The double copy relates scattering amplitudes and classical solutions in non-abelian gauge theories and gravity. As such, it is usually expressed in the conventional second-order formalisms in both theories corresponding to standard Yang-Mills theory, and the Einstein-Hilbert action in General Relativity. In this paper, we instead consider alternative formulations of gravity, which are known to terminate at finite order in the coupling at Lagrangian level. We focus in particular on the Chern-Simons-Witten (CSW) formulation in 2+1 dimensions, and argue that the double copy then becomes a doppelgänger relationship between gauge theory and gravity, allowing straightforward replacement of generators and structure constants in both theories. We show how explicit (multiple) static point-source solutions can be mapped in the two approaches, and use the CSW formalism to examine when double copies are expected to be possible, and when not. In addition, we present an explicit double copy between the Wong equations for colour charges, and the Mathisson-Papapetrou-Dixon equations for spinning particles, that extends also to higher dimensions.</p>