<p>We study cosmological correlators in de Sitter quantum gravity in the limit where <i>G</i>_<i>N</i> → 0. This limit is distinct from a nongravitational QFT because the gravitational constraints still force states and observables to be de Sitter invariant. We first examine a class of perturbative correlators that, in gauge-fixed form, are represented by the expectation value of a product of elementary fields on the late-time boundary. We formulate Feynman rules for our computations and enumerate some necessary, but not sufficient, conditions that must be imposed on states and operators to avoid group-volume divergences. These correlators are conformally invariant in all allowed perturbative states but never coincide with QFT vacuum-expectation values. For instance, our sample computations yield interesting non-Gaussianities even when the underlying vacuum wavefunction is Gaussian. However, we show that, in the presence of a heavy background state, it is possible to construct a separate class of state-dependent relational observables whose values approximate QFT correlators in the vacuum. This illustrates a key contrast in quantum gravity — between observables that are microscopically simple and observables whose expectation values in an appropriate background state lead to simple QFT-like correlators.</p>